Australian Business Awards 2017

16 Aug 2017
Leading the way at the Australian Business Awards 2017

Secure Parking has been recognised as an ABA100 Winner in The Australian Business Awards 2017 for Marketing Excellence.

ABA 2017

Now in their twelfth year, The Australian Business Awards are an annual all-encompassing awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of comprehensive award categories. The program seeks to engage with the worlds business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the programs established framework.

Garth Mathews Chief Executive Officer of Secure Parking says the award affirms their commitment to continuous improvement and innovative business processes.

Mr Mathews said; As a company that always prides itself on its ability to innovate, winning the Marketing Excellence is a reflection of the focus we have on driving business through the implementation of cutting edge marketing strategies. The Hatching Program recognised that by educating prospects about the key benefits of booking parking online, the Secure Parking brand can be keep top-of-mind at the decision to purchase.

Secure Parking received the Marketing Excellence Award for its Hatchling Program which was designed to create awareness about the benefits of booking parking online through Secure-a-Spot and keep a customer warmed-up until they had a reason to purchase parking. Through a three-stage campaign combining recruitment of new customers, the offer of a free-trial and a continued education program, Secure Parking was able to grow their database as well as generate a new income stream from customers that were previously unaware that parking was available to purchase online.

Today, companies are facing a competitive and continuously changing business landscape. In this context, the performance of companies depends more than ever on their flexibility, adaptability and responsiveness. New technological possibilities have the potential to transform the way companies operate within their respective industries with long-term gains in efficiency, productivity and customer loyalty, Australian Business Awards Program Director, Ms Tara Johnston, said.

Each year the ABA100 Winners are recognised for their commitment to business and product innovation and for their achievements in transforming business practices and end user experiences.

The Australian Business Awards are proud to acknowledge the role of these leading corporate, government and non-government organisations for implementing innovative, well-managed high-performing business initiatives and for the research and development of their innovative products and services, Ms Johnston added.

The Australian Business Awards program provides notable opportunities for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and honoured for their achievements both nationally and internationally.

The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

Organisational participation includes private companies, publicly listed companies, multi-national subsidiaries, non-government organisations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies operating in Australia.

For more information on The Australian Business Awards and the 2017 ABA100 Winners.


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